Public storefront experience
Understand the shopper-facing storefront experience, including welcome messaging, discount presentation, seasonal styling, and post-purchase messaging.
Summary
Understand the shopper-facing storefront experience, including welcome messaging, discount presentation, seasonal styling, and post-purchase messaging.
Where to find it
Open the live storefront or the storefront preview.
Before you start
- Have an active VIP storefront or storefront preview to review.
Steps
Shopper-facing VIP storefront
Public storefront showing hero section, welcome message, featured products, and visible discount treatment.
Seasonal and post-purchase messaging
Storefront or checkout flow showing seasonal styling, partner attribution, and thank-you message areas.
- Open the live storefront or preview it before sharing the link.
- Review the headline, hero media, welcome message, and featured products as a shopper would see them.
- Check how the storefront discount appears, or confirm that it stays hidden when that mode is enabled.
- Review seasonal styling and campaign-specific messaging if those options are turned on.
- Check the thank-you and attribution experience after the shopper moves through the storefront journey.
Settings explained
- Welcome message shapes the first impression when a shopper opens the storefront.
- Returning visitor recognition helps the experience feel more personal for repeat visitors.
- Seasonal themes change storefront styling for special launches or campaigns.
- Discount visibility controls whether shoppers see the discount openly or receive it more quietly in the storefront journey.
- Thank-you message adds a partner-branded closing message later in the shopper flow.
Example
A VIP Partner launches a limited campaign with a seasonal theme, a short welcome message, a hidden storefront discount, and a thank-you message that appears after the shopper completes the journey.
Tips and limits
- Always review the shopper-facing preview before sharing a live storefront.
- Keep storefront messaging aligned with the current discount and campaign promise.
- If the storefront looks right in the builder but not in the public view, re-check access mode, published state, and store context.