All rolesOverview

Core concepts

Learn the shared ideas behind navigation, partner access, tiers, affiliations, commissions, and storefront behavior.

Last reviewed: Sep 14, 2026UI path: Main navigation → Core Concepts

Before you start

  • Read the introduction and know your role.

Where to find it

Main navigation → Core Concepts

Steps

Step 1

Review how your navigation changes by role.

ScreenshotStandard Affiliate access
Local image
Standard Affiliate dashboard showing link controls, zero balances and the Settings entry
Standard Affiliate dashboardCurrent Standard Affiliate dashboard with fictional partner and store data, a sample link and zero commissions. Account navigation includes Settings; the scrollable navigation continues above it.

View full-size image: Standard Affiliate dashboard

ScreenshotVIP access
Local image
VIP dashboard with draft readiness, builder actions, zero metrics and account Settings
VIP dashboard and draft readinessCurrent VIP dashboard with fictional data and a draft storefront needing content and products. The preview placeholder is the real empty state; no storefront was published.

View full-size image: VIP dashboard and draft readiness

Step 2

Start with Standard Affiliate, VIP Partner, and Storefront for the complete relationship between tiers, access, promotion, and the shopper-facing experience.

Step 3

Understand the difference between Store affiliations and tier access and Store context and switching.

Step 4

Review Public partner profile and Public storefront experience when you need the shopper-facing view.

Step 5

Learn how storefront behavior, partner access, and commission logic connect together in Store affiliations and tier access and Attribution settings.

Step 6

Use Glossary and common statuses when a product term or status label is unclear.

Settings explained

  • Navigation is role-aware, so not every user sees the same menus.
  • Affiliation decides which stores a partner can access.
  • Tier decides which features are available inside that store relationship.

Example

A VIP Partner can have one store set as their default, another store still active, and a different tier level in each store relationship if the merchant configured it that way.

Tips and limits

  • A partner profile and a store affiliation are related, but they are not the same thing.
  • Storefront access, analytics access, and VIP tools depend on tiered feature availability.

Related pages

Standard Affiliate, VIP Partner, and StorefrontUnderstand Tier 1 and Tier 2 partner relationships, how access changes by store, and how a VIP storefront turns partner promotion into a curated shopper experience.Store affiliations and tier accessUnderstand how one partner can work with multiple stores and how tier access changes the available tools.Store context and switchingUnderstand how the active store changes your partner dashboard, what the default store does, and why some tools appear only in certain store contexts.Partner dashboard statesUnderstand what the partner dashboard looks like when access is fully active, limited by store context, or reduced to profile-only access.Public partner profileLearn what appears on the public partner profile page, how the share link works, and what merchants and partners should keep current.
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