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Roles and audiences
Understand the difference between merchants, Standard Affiliates, and VIP Partners before you start using the product.
Summary
Understand the difference between merchants, Standard Affiliates, and VIP Partners before you start using the product.
Where to find it
Documentation home → Introduction → Roles and audiences
Before you start
- Know which account or invitation you received.
Steps
ScreenshotSteps 1-4
PlaceholderRole-based navigation
Merchant and partner navigation views showing the difference between roles.
- If you installed the app in Shopify and manage the program, you are a Merchant.
- If you joined a store program to share links and earn commission, you are a Standard Affiliate.
- If you also manage a personal storefront with advanced tools, you are a VIP Partner.
- Use the sidebar section that matches your role for the most direct instructions.
Settings explained
- Merchants manage recruitment, settings, payouts, analytics, alerts, and campaigns.
- Standard Affiliates manage links, profile details, stores, payouts, and contracts.
- VIP Partners inherit Standard Affiliate tools and also manage storefronts, bundles, advanced analytics, assets, rights, and gifting.
Example
A partner may start as a Standard Affiliate and later move into VIP Partner status after the merchant promotes them or their tier changes automatically based on program rules.
Tips and limits
- A single person can be affiliated with more than one store.
- Your available menu items depend on your role and your tier.
- Public partner profiles are visible differently from the private dashboard.